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Matching your approach to the influences

During this course, we have learnt how to define a behaviour, understand the influences of behaviour and how to choose and design an intervention to change a behaviour. Now let’s look at a fully worked example of this in practice below. Using this example we will define a behaviour, understand the influences of that behaviour and then finally design interventions using the Behaviour Change Wheel.


Defining the behaviour

What is the behaviour we are wanting to target? Define it using WHO, WHAT, WHOM, WHEN AND WHERE:


Understanding the influences

What could be influencing the behaviour? Use the COM-B framework to determine the influences underpinning the behaviour.


Designing an intervention

Using the Behaviour Change Wheel, map the intervention to the behavioural influences identified.