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Behaviour plays a huge role in healthcare, especially in prescribing practices, as many of the challenges surrounding healthcare are behavioural in some way. Understanding what behaviour is and what influences it is crucial to addressing these challenges and bringing about change in future practice, ultimately improving the health of patients and the general population.

In this module, we explore what behaviour is, why it is important to think about healthcare from a behavioural perspective and how this translates into your own healthcare practice.

By the end of the module, you will:
• Have capacity to explore what a behaviour is and be able to define it
• Understand what behaviour change is
• Develop capacity to ‘think behaviourally’ about healthcare practice
• Be able to apply this learning to your workplace and with colleagues, to understand relevant behaviours in your workplace